Another infuriating commercial! Shocking.

[AnnMarie]

This time the culprit is yellowbook.

Guy breaks up with girl on high-tech video phone thing on her wall. While breaking up with her, and him saying he needs to be alone, a "hot" chick walks by in the background.

After call she goes to yellowbook dot com and enters "couples therapy", then "chain saw" (pauses briefly) and finally settles on "personal trainer".

Seriously???

Enough already. Enough.

Commercial: www dot yellowbook.com/commercial/

Apparently, after poking around, this was an ending chosen by voting from the public. Just... wow. Amazing testimony to the level of brain-washing and lack of self-esteem in most people. Someone dumps you and is cheating and there's something wrong with you? And it's that you're fat? When you're not?

You can rate endings here (I prefer the pawn shop):

http://www.yellowbook.com/commercial/?id=3

(Edit to add: on the site, the personal training commercial has her flirting with the trainer and it says "healthy heart".... the version I saw had NOTHING like that, and it was a long version because it showed hot "cheater" girl for much longer than they do online, eating an apple, etc)


Anyway.... if this was posted before, I apologize. I'm a little behind.

[Fascinita]

Seriously???

Enough already. Enough.


One answer is to continue being hot as fat chicks. We don't have to take this to heart. Who died and made the mainstream culture the arbiters of what's hot? We live in a culture of changing fads. Fat femininity transcends the fashion.

Another possible answer is to work toward de-emphasizing the body as the thing that defines women exclusively.

[swamptoad]

I think many commercials have gone on a "non-sequitor" path or way of appealing to the public. :(

[mossystate]

I have seen this ad, and I had a real...reaction.

This woman is what is considered ' hot '. Let's face it, women, no matter our size, will always be told there is an ounce of our flesh that should be taken away, or added, if we are talking tits and ass. We nod like trained seals when we are taught that our bodies will never be the right size, as hairless as possible ( and the 'logic' here is that hair makes us...dirty...but only on a female body...funny, that ), fighting lines, smiling as brightly as we should..etc..

This will always be, no matter if fat female bodies are not demonized as they are now. There will always be problems having a female body.

Always something to......fix....and then you might have a shot at kissing some dude under some tourist attraction...until you are dumped. Then you get to figure out what else you can waste your time changing. Wheeeeeeeee.

[Mysti Mountains]

Did you see the look and smile she and the trainer shared? I don't think it was as much about her size as she wanted to get down a hot muscle guys pants....

I know I would....

I think I might try to do a remake video for this one....I'm as flexible as she is....I do yoga every day....

Besides....I know lots of personal trainers like their women with some meat on their bones....

Any trainers out there who want to help me remake this commercial....maybe with a little bit of an alternate ending ;)

[Shosh]

Pathetic, unimaginative, lazy advertising. This kind of advertising has been done to death.
It just reinforces the fact that women will never be good enough until a man says they are. Somehow our concept of self and our confidence should be out of our hands and our worth judged by others.
I solve the problem by rarely watching TV, and I never read those trashy women's magazines. I avoid advertising at all costs, even though it can be hard to do even on the internet.

[Fascinita]

Besides....I know lots of personal trainers like their women with some meat on their bones....

Maybe I just don't get out much. :) I haven't had a gym membership in five years. I remember many nice trainers, some of the male persuasion. Never did know a personal trainer in, mmm, in person, though.

Where can I meet some of these fabulous, fat-girl-adoring personal trainers who like "meat" on women's bones?

[Mysti Mountains]

Maybe I just don't get out much. :) I haven't had a gym membership in five years. I remember many nice trainers, some of the male persuasion. Never did know a personal trainer in, mmm, in person, though.

Where can I meet some of these fabulous, fat-girl-adoring personal trainers who like "meat" on women's bones?

I know there are a few lurking here on the forum.... ;) Hopefully they'll find this thread

[mossystate]

fat-girl-adoring personal trainers who like "meat" on women's bones?

If they ask if you can bring any veggies....they are looking to make fat woman soup.

[danbsc29630]

I never got that she was trying to get thinner. The girl is thin enough. The guy isnt cheating on her with a thinner model, nor is he going after a younger one. She seems to be using the personal trainer as a male prostitute rather than to get fit.

So in the future we have holographic touch screens but still use paper currency? Wierd.

If she was a bbw and she saw a personal trainer it was be both infuriating and a terrible message to send to children. Ditto if she was older and was looking at cosmetic surgery.

[mossystate]

[QUOTE]I never got that she was trying to get thinner. The girl is thin enough. The guy isnt cheating on her with a thinner model, nor is he going after a younger one. She seems to be using the personal trainer as a male prostitute rather than to get fit.

Her weight does not really matter. She is thinking her ass is not firm enough. If she were looking for a prostitute, she could have clicked on ' Escorts '. Kind of a gamble, thinking that just by finding a trainer ( and I did not see that it said male trainers ), he would want to throw her a revenge boink.


If she was a bbw and she saw a personal trainer it was be both infuriating and a terrible message to send to children.

So, implying hot revenge sex with a studly male trainer is a better message for the kiddies?;)

Nah, trust me, this is something pitched at women...for....oh....forever.

[Suze]

Where can I meet some of these fabulous, fat-girl-adoring personal trainers who like "meat" on women's bones?
hah...second this. they're honestly the last type of people I would think of as FA's.

we have some really cute & friendly trainers at my gym, though... :wubu:

[vix]

I think I would of stopped at the chainsaw;)

[BothGunsBlazing]

Well, first it was Subway and now it's Yellow Pages on my list of offensive shit that I won't eat.

[Fuzzy Necromancer]

I'd end it with her looking up a personals ad. x.x

4sirious. Couples therapy isn't the answer because the guy's obviously a dick. Chainsaw isn't a good idea.

Maybe if its implied their married she could look up divorce lawyers?

[Cors]

Maybe I just don't get out much. :) I haven't had a gym membership in five years. I remember many nice trainers, some of the male persuasion. Never did know a personal trainer in, mmm, in person, though.

Where can I meet some of these fabulous, fat-girl-adoring personal trainers who like "meat" on women's bones?

Aww, it is strange because all the cute butch personal trainers I used to know gushed about they prefer bigger women and that I am too thin for their liking. ;(

[GTAFA]

I guess it's an interesting commentary on our society. I saw that ad here in Toronto a few days ago and just felt kind of nauseous, for reasons I couldn't identify. Thanks for bringing this up, now I know why it bugged me so much.

We're just demographic units in the big machine.

[Surlysomething]

I wonder how many of these 'brilliant' ad executives have teenage daughters with eating disorders and body issues in general. Very sad and pathetic.

[Tooz]

I saw this ad while I was out of town this weekend and got pretty mad.

[pani]

I would also question what public? Who was their sample. Young people? People who were gym goers? They might be appealing to a particular demographic so the results many not apply to the public at large. At any rate, it is a dumb commercial.

[luscious_lulu]

There is a cell phone company here in Ontario that has the most anti-fat ads.

They always talk about cutting fat and no fat, blah, blah, blah... In general, implying fat is bad. In all the ads they have people in 80's work out gear. It's truly annoying.

[Adamantoise]

I'll keep this brief; this commercial=fail.

[99Haints]

Television is mean spirited by nature, and entirely product driven. Gone are the days when a product would be formally introduced based on its' supposed merits. Consumers are much more motivated to financially splurge when they're belittled into a feeling of inadequecy and need by all ads and programming. I'm not shocked, but it's good to see the scrutiny.

On the topic of personal trainers liking fat women, I think there's some truth. But there's a catch. I briefly stayed at an apartment complex which had a gym and a personal trainer on staff. He would basically wander between the machines trying to make eye contact in an effort to recruit for his class. I was there on a stationary bike, and I think trying to pedal and watch the news ticker at the same time was giving me vertigo, because I looked away from the tv and he teleported in front of me already well into a personal narrative.

He gave a detailed comparison of his iron man lifestyle with that of his wife, who was very large and inactive. As a continuation of the thought, he then boasted of his chainsaw sculptures, of which he had polaroids in his back pocket. I feel quite certain that eventually he will have an "After" picture of his wife among those wooden.. grasshoppers(???)

I guess what I'm saying is that even though he didn't condescend his wife, there's no way in hell he doesn't have her chained to a giant hampster wheel. It's a cautionary note.

[Thrifty McGriff]

There is a cell phone company here in Ontario that has the most anti-fat ads.

They always talk about cutting fat and no fat, blah, blah, blah... In general, implying fat is bad. In all the ads they have people in 80's work out gear. It's truly annoying.

I see those ads at bus stops, they are indeed quite stupid.

But then, I'm the kind of person who hates advertising in its entirety and would like to do violent things to advertisers. I say ignore it all since it's all just a load of garbage. I'm also anti-consumerism so I'm quite biased on the matter, but I'm just not interested in some asshole's attempt at getting me to buy their bullshit product that I don't need. Bah humbug.

[luscious_lulu]

I see those ads at bus stops, they are indeed quite stupid.

But then, I'm the kind of person who hates advertising in its entirety and would like to do violent things to advertisers. I say ignore it all since it's all just a load of garbage. I'm also anti-consumerism so I'm quite biased on the matter, but I'm just not interested in some asshole's attempt at getting me to buy their bullshit product that I don't need. Bah humbug.

I do ignore them for the most part... It was really annoying when they were on high rotation on the radio. It didn't matter what station I tuned into I couldn't get away from them.

I'm in marketing so I appreciate a good ad, but these were just bad.

[Kbbig]

First thing I noticed was how gorgeous the brunette is in the ad. Then I realized, through the Healthy Heart option, that they were making her out as the overweight one. Pretty sad state of affairs where an already thin woman is played out to be out of shape. Honestly though, the other two options sit fine with me, as they show her in an attractive light.

[sexydiva37]

This trent is very sad and pathetic. Advertising plays such a big part of how someone "perceives" normal. It truly makes me sick to my stomach to think that now a size 0 is considered normal and if you're not in a 0, you need a personal trainer.

A little off topic, but on topic too... I got a similar feeling this year when I went shopping for halloween costumes... I'm thinking I might actually get to dress up and go to a party this year... The PLUS SIZED costumes were SIZE 14!!!!!!!! :eek: 14!!!! Since when is a size 14 (not 14W) PLUS? holy cow batman! :confused:

[Pearlover90000]

Thanks for posting this Ann Marie----I hadn't seen the commercial.

I guess it calls for a little activism, like the one I remember in the 90's when some folks 'defaced' the Calvin Klein Underwear Ads with Kate Moss--(they defaced the face with a skeleton).

Thanks AM ---keep me posted.

PL

[Still a Skye fan]

I haven't seen this ad and don't really want to.


Dennis

[Diego]

Is same with gays, blacks, unattractive people. I think the best thing is to just now in your heart what is right and not take offense to small things. The offenders probably have no clue.