Fattened film icons meant to disgust . . .

[zonker]

The following female image is intended to disgust you!



And so are these big women!





Using plus-size models, these plumped-up American film icon images are part of a fat-woman-hating advertising campaign from a Brazilian low-fat yogurt maker. Each ad features a plumpened sexy vision from film fame.

However, here's the disgusting part! Translated, the copy in each ad reads: "Forget about it. Men's preferences will never change."

These ads are evidently designed to make chubby women feel bad enough about themselves to buy the low-fat yogurt.

I think this campaign will backfire because, darnit, these women are hot! The ad agency didn't pick out the stereotypical "ugly" fat woman -- you know, with lumpy bodies, ugly moles, big noses, bad hair, whatever. These models are absolutely gorgeous.

So, I hope this ad campaign may actually free some men to profess their preferences -- that they desire curvy women over sticks. Because of the message the yogurt company intends, I hope they don't sell any yogurt.

And I know these ads do nothing to change my preferences! I love big beautiful plump women. And I wonder what Marilyn Monroe would think about this whole thing. I'll bet she's smiling right now, thinking about all of us guys lusting after a plumpened version of her.

Here are the complete original ads:

[philosobear]

looks like a big fat own goal to me!

[Scandi (FFA)]

zonker, oh that just SO rude and stupid!! Things like this just make me so sad.

I think you should write the company, maybe with some help/support from other guys in here (well me2, cause I don't want the guys to buy the youghurt either) giggles

[BLUEeyedBanshee]

"Forget about it. Men's preferences will never change."

Hahahahaahahah heheheeheheh hohohohohoho


Uhhhh....these people need to look at the preferences over time, not just recent time. Seriously people, not just men's, preferences change quite often.

Stupid advertisers.

I wouldn't buy their yogurt either...:P

[Crassus]

...I'd buy just about anything these women were selling!! Not disgusting at all, but very sexy!!

[Seth Warren]

Ineffective advertising; none of these made me want low-fat yogurt. Time for the company to hire a new ad firm.

[Waxwing]

There was a thread about this the other day, and I noticed that regardless of your preference, the photos are so damned pretty that all I think is, "wow, that's beautiful" not "wow I'm fat" or "wow I want yogurt."

They're awesome.

And whomever the model is is gorgeous-- I *think* it's the same girl in each shot, isn't it?

[Still a Skye fan]

I think you're right.

Whoever she is, she's lovely.


Dennis

[exile in thighville]

if men's preferences will never change, then how come the world wasn't all about the bony ass a century ago? and also, for people perpetuating this supposed disinterest, they picked out a damn fine argument to the contrary for their model. like, way to hire someone to be in your ads and write directly beneath her "WE THINK SHE IS UGLY AND SO WILL YOU."

[Jdaddy77]

(Picking up my jaw from the desk)

Wow. I don't agree with the premise of the ads, but the model(s?) they used ... hot, hot, hot!

Now if only I could convince my wife to let me take some pics of her like that!!!!

[pickleman357]

That is the most stupidist ad campaign I have ever seen... I have a headache now just from the complete lack of IQ from these people.

Men's preferences will never change? excuse me? They have changed to be liking skinny women. For 1,000s of years, guys have liked big women. Look at this

http://witcombe.sbc.edu/willendorf/w...discovery.html

I think this is a brilliant ad if they would change what product they were promoting.
Instead of some low fat yogurt, they should be promoting a buffet or something, ya know?

[collegeguy2514]

wow, the chick on the roses....

[squurp]

I emailed Itambe, the yogurt co. that was responsible about this. I complimented the ads, and said the women were beautiful, but didn't understand the tagline.

They copped out, said that the ads were done without their consent or permission.

whatever. . .

[Totmacher]

Yeah, it could be viral advertising gone awry like the VW Bomber campaign.

I agree with most of the other points though, cute model, didn't get me to want yogurt.. well, now I do, actually, but not their yogurt.

[NintendoXcore]

Gorgeous.

[boss351]

Originally Posted by BLUEeyedBanshee

"Forget about it. Men's preferences will never change."

Hahahahaahahah heheheeheheh hohohohohoho


Uhhhh....these people need to look at the preferences over time, not just recent time. Seriously people, not just men's, preferences change quite often.

Stupid advertisers.

I wouldn't buy their yogurt either...:P

You have a good point, about preferences changing over time. Look at the female nudes in a Boticelli painting. Then look at Victorian fashion. Curves became popular again in the 1920's. Then skinny came back into fashion in the 1960's. Now curves are becoming popular again. Just look at some of the top porn websites out there, including sites like assparade.com. That girls with big butts are spawning fan sites all over the net was inconceivable just 5 years ago.

I wouldn't say that men's preferences have changed, but society's preferences change at least every 40 years.

Men's preferences don't really change. We like plump breasts, curvy hips, and ample thighs and butt. We're just afraid to admit it half the time!

[exile in thighville]

Originally Posted by pickleman357

That is the most stupidist ad campaign I have ever seen... I have a headache now just from the complete lack of IQ from these people.

It has its uses...

[Russ2d]

Gee, I wonder why females hate their bodies today?

Very nice looking model, I agree...

A funny observation I have made over the years concerning my fellow man's 21st century preference... more than a few guys have confessed to me that they prefer the "feel" of a plump woman over a skinny one but would never date one because of what others might think or say- the "sh*t they'd receive".

[chickadee]

If men don't like that look, why are they always coming onto me and catcalling at me? Not to be arrogant, but that happens to me a lot, almost every day. So the ad campaign is a lie. Men DO like full-figured women.

[spartan1]

ads are bad but the models are hot any more pics?

[Scandi (FFA)]

Originally Posted by pickleman357

That is the most stupidist ad campaign I have ever seen... I have a headache now just from the complete lack of IQ from these people.

I'd say, not enough IQ to reheat some food....

[BLUEeyedBanshee]

Originally Posted by boss351

I wouldn't say that men's preferences have changed, but society's preferences change at least every 40 years.

Men's preferences don't really change. We like plump breasts, curvy hips, and ample thighs and butt. We're just afraid to admit it half the time!

'tis true. 'tis more the preference of society.

but it's society that influences what men and women think they "should" look like...and society is a fickle thing isn't it?

[TearInYourHand]

The womem in these ads are gorgeous. Simply beaeutiful. I don't really have anything more intelligent to offer, but I just had to say this!

[runningman]

I think direct action is called for. I wouldn't spend any money buying this stuff so i recommend stealing a few pots and waiting outside the corporate headquarters of the ad agency responsible for this rubbish and covering them in their own product when they emerge.......

Or is that overdoing it?

[exile in thighville]

Originally Posted by TearInYourHand

The womem in these ads are gorgeous. Simply beaeutiful. I don't really have anything more intelligent to offer, but I just had to say this!

that right there is already more intelligent than any wisdom of the ad-makers.