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Old 12-22-2008, 12:36 PM   #1
fat hiker
 
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Default "Be Enormous" campaign

Anybody else struck by the obvious creative (stories, songs, parodies, videos) possibilities put forward by the current "Be Enormous" ad campaign that Fosters Beer is running? I know they're promoting big cans of beer using the 'expansive' Aussie lifestyle, but why not just take a little diversion and promote 'personal' bigness too? After all, with BHMs, "Be Enormous" can be a personal as well as a social goal....

I'm not skilled in videography, or I'd try to create something. I am working on a short story, though....


See some of my other work: Writing.com/authors/fat_hiker
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Old 12-23-2008, 12:36 AM   #2
Yelsa
 
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Just so people know... nobody in Australia actually drinks Fosters. It sells far more in the US than it does to locals.
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Old 12-23-2008, 01:01 AM   #3
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Just so people know... nobody in Australia actually drinks Fosters. It sells far more in the US than it does to locals.
I do not drink beer in general.
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Old 12-23-2008, 02:39 AM   #4
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Default beer in australia

That's true no one drinks fosters down there. VB & XXXX are probably the most popular?
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Old 12-23-2008, 11:39 AM   #5
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Originally Posted by Yelsa View Post
Just so people know... nobody in Australia actually drinks Fosters. It sells far more in the US than it does to locals.
Sounds familiar - until recently, Moosehead, an independent Canadian brewery in New Brunswick, was only available in four Canadian provinces - but it was exported to all 50 US states, where it sold very well.
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