Ah, okay. It's funny, all this time I thought "tall, dark, and handsome" was referring to tanned skin, not dark hair!
I also assumed that paleness was preferred because it was a sign of being high class. You didn't have to work out under the sun if you were high born. I also assumed that white women were called "the fair sex" because of the amount of powder they wore. But when I looked up the word fair just now in m-w.com, this is what it said: "Etymology: Middle English fager, fair, from Old English fæger; akin to Old High German fagar beautiful Date: before 12th century." So I guess it's one of those words that has changed it's meaning slightly over time, but if you think about the original meaning it makes sense that women would be referred to as "the fair sex," and so much for Sailer's argument.
It doesn't make sense to me that the hair color people gravitate towards should be based on some evolutionary factor...seems irrelevant and just highly cultural. His "article" seems like more of an editorial than an objective statistical analysis to me, so it's hard to separate salient facts from his opinions.
But I'm not an anthropologist, so...yeah.