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Georgia vs Fat Kids

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bigmac

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So what do you guys think about Georgia's fat kid add campaign?

http://www.thedailybeast.com/articl...rk-by-telling-fat-kids-to-stop-being-fat.html

This paragraph from the Daily Beast article seems particularly poignant:

First, there’s overwhelming evidence that fat children are already perfectly and painfully aware of this fact (Ironically, the Strong4Life’s ads are themselves based on the premise that fat kids should stop being fat, in part, because fat kids are treated badly for being fat. Again, it’s unclear just why the people behind this campaign think fat children are in need of this particular piece of information, given that it’s already transmitted to them countless times every day).
 

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