Out of curiosity, of the rings you have looked at at the family run store vs the Tiffany's store, have you compared the price of similar rings? If so, what kind of difference was there?My boyfriend is practical and thinks it's stupid to pay for a name and so is planning on getting my engagement ring at a local family run jewelry store. As much as I love the idea of a custom ring he designed for me, there's a piece of my that has my heart set on a ring from Tiffany's. I remember going in the NY store as a kid (a kid who didn't really have much interest in jewelry) and being amazed. It's just like Holly Golightly says in the novel (which I fell in love with when I read it for school), you feel like nothing bad could ever happen there. There's one in the mall by me and even though I'm a broke grad student the man in the fancy suit always greets me and they let me try on rings and act like I'm important. It's an experience. Plus they only use conflict free diamonds and try to use the least environmentally damaging mines. I just don't know how to explain it to him without sounding like a spoiled brat who just wants the fancy name for the name brand's sake.