Seriously.......seriously? All I could do was gape at this.
I read about it on a feminist blog I frequent. It's horrifying and revolting.
I read about it on a feminist blog I frequent. It's horrifying and revolting.
November 08, 2007
Because assaulting "chubbies" makes for a great commercial
Via Jezebel, we find out about perhaps the world's biggest asshole, Michael Karolchyk.
Karolchyk owns a gym in Denver that he calls an "anti-gym.
It has numerous slogans, from "Too chubby; Never find a hubby," to "Have Sex With The Lights On" to "Save The Chubbitos" to "No Chubbies." It also has numerous amenities, including "live DJs, cage dancers, and our elite co-ed Ravish Room." The Ravish Room turns out to be a sauna that admits only members who have reached a sufficiently low body mass index, but you also have to be screened to so much as join his gym, where motivational techniques include having cupcakes hurled at you on the treadmill...
Charming. But nothing, nothing, beats this horrific commercial, "Hottie" in which Karolchyk physically assaults a "chubby" crying woman by pushing her onto a couch (so that her cake smashes up against her full humiliation style) while yelling "Moo!" at her. And that's just the tip of the asshole iceberg. If you can't watch the full commercial, a breakdown is after the jump.
It's stuff like this that makes me just fucking hate people.
Oh, and by the way, if you have the audacity to contact the "Anti-Gym" about their disgusting ads and vile owner, you are a "bearded lady."
The commercial starts with a woman sitting on her couch watching television. The TV shows a news report of a not-model-skinny woman about to kill herself by jumping off a bridge. A young woman in the news report screams, "Oh my god! She's going to start a tidal wave!"
It cuts back to the woman on the couch who hears her husband come home. ("Honey, I'm home!") But as the woman runs up to her hubby, a skinny porntastic looking woman pushes her aside, takes her man and starts making out with him. They leave together, and the dog follows.
Enter Karolchyk, who busts through the woman's refrigerator, wearing a shirt that says "No Chubbies," screaming: "Look at you! Moo! Moo! You're never going to have a hubby if you're a chubby! So forsake the cake!" (He pushes the woman on the couch, crying.) As the scene fades to the gym info, Karolchyk says, "Pathetic! No chubbies!"
Posted by Jessica at 01:27 PM | in Body Image , Television , Violence Against Women
