Epcot's new Habit Heroes attraction, which tackles childhood [expletive deleted], has landed in big fat trouble.
Shortly after its unofficial opening last month, the interactive exhibit was blasted by critics for stigmatizing fat kids. Now, Disney has closed the Innoventions exhibit for "retooling."
The official opening date of March 5 has been postponed indefinitely, according to officials from Blue Cross and Blue Shield. The health insurer partnered with Disney to create the exhibit, which takes visitors through a series of interactive experiences to fight bad habits.
"Habit Heroes is currently in a soft-opening period, which gives us a chance to collect guest feedback and test and adjust the attraction prior to its opening," said John W. Herbkersman, spokesman for Blue Cross and Blue Shield.
And feedback they got.
"We're appalled to learn that Disney, a traditional hallmark of childhood happiness and joy, has fallen under the shadow of negativity and discrimination," came a heated response from the National Association to Advance Fat Acceptance.
