Faced with charges that its claims were unsubstantiated and unprovable, the American Dairy Council has agreed to pull from its website a long-standing claim that consuption of dairy products is a weight loss aid, according to a Nerw York Times article found here.
From the article:
"The advertisements, conceived by the promotional arm of the dairy industry and overseen by the Agriculture Department, feature slogans like Milk your diet. Lose weight! and suggest that three servings of dairy products a day can help people be slim.
"The effort includes a campaign called Body by Milk that is aimed at teenagers. It features Alex Rodriguez, the third baseman for the New York Yankees, and Carrie Underwood, an American Idol winner.
"The assertion that there is a link between weight loss and dairy consumption has long been contested by the Physicians Committee for Responsible Medicine, an advocacy and research group that promotes a diet free of animal products."
The point of all this is that this ad, like many others, falsely conveyed the impression that a particular product will do in the area of weight control what is actually achieveable, if at all, only by ongoing lifestyle choices over a broad spectrum..
From the article:
"The advertisements, conceived by the promotional arm of the dairy industry and overseen by the Agriculture Department, feature slogans like Milk your diet. Lose weight! and suggest that three servings of dairy products a day can help people be slim.
"The effort includes a campaign called Body by Milk that is aimed at teenagers. It features Alex Rodriguez, the third baseman for the New York Yankees, and Carrie Underwood, an American Idol winner.
"The assertion that there is a link between weight loss and dairy consumption has long been contested by the Physicians Committee for Responsible Medicine, an advocacy and research group that promotes a diet free of animal products."
The point of all this is that this ad, like many others, falsely conveyed the impression that a particular product will do in the area of weight control what is actually achieveable, if at all, only by ongoing lifestyle choices over a broad spectrum..
